This photo. You have a successful online store. Things are going well - you have all the money spent on online advertising has paid off - and both traffic and conversions are up. His repeat traffic to grow, and your e-mail newsletter is also a good performance - drive traffic to its promotions and key products or services.
You can sit, relax and count the money, right?
Wrong. Without knowing how their customers reached the point of conversion you do not know whether they are cursing their way to exit or just click-click-click their way to the field of credit card. Also, you do not know whether you are successfully exposing their customers to other products or services they would have picked up on that transaction.
Usability is understanding flow of customers - the cognitive processes that passes by each user to choose where to look, where to click - and when to give up and go make a cup of tea. You can use tried and true guiding principles to help you design your Web site - but when your site is alive, as you can say what users are up to? Website Analytics.
Now, some of you may be following all of this, and some may already be far ahead - and that is really what is out there, divide - but if you are not user flow monitoring and conversion on your site that you do not is doing its work.
Imagine if customers could not navigate a physical store - you just where they were being lost and try to arrange things so they can navigate through the course and find what they were looking for ... Similarly, if you built displays its exposure to key products, you would notice when they were performing poorly.
Using a web analytics is exactly the same, and produces similar effects. Keeping an eye produces happy buyers who will return to buy again. However, it is not easy. Figures web analytics can be a blur of percentages and senseless measurements (bounce rates, exit and entry rates, etc.), at first sight. However, FirstRate consultants can help you create a package analytics in the first instance and, more importantly, determining which metrics are of value to you.
We can help you keep watch over your customer traffic, and any local bottlenecks that may have ido unnoticed. We can help you to make multi-variant testing of landing pages or paid ad creative within your site, increase revenue and provide a better user experience. Because everything is connected.
